YouTube’s new London store blends physical and digital as popular vloggers are given the chance to create and showcase their product.
Young influencers continue to shake up the fashion industry. Digital natives, young entrepreneurs are the new ones for brands and retailers to watch.
As we look ahead to spring, details from shoulder-baring to lace-up strapping continue while themes of femininity and boho gypsy inspire in new ways.
This year’s US Open offered the complete experience. Looking to reach a new audience, events such as this offer the perfect platform for niche food stalls and custom merchandise.
As brands look to connect, the activewear industry’s patriotic movement after the Summer Games is a successful example of leveraging the mood of the moment.
Always unconventional, street style from Copenhagen offers directional trends for the season to come as staple items are given a breath of fresh air.
Nike continues to offer consumers the new and novel. With their latest custom T-shirt pop-up, the activewear leader continues to create buzz.
From opening cafes and hosting parties to offering fitness classes and outings, retailers are investing in local and inclusive events for a more powerful experience.
Classic heritage brands continue to up the fashion quotient, resonating with both loyal and new consumers.
New pop-in concepts are making online shopping experiential. How can retailers continue to inspire consumers to shop online?
As technology continues to quickly advance, brands should capitalize on consumers becoming more engaged in the digital lifestyle.
As garments take on a new multipurpose role, is tech-enabled clothing the future of apparel?
Creating reusable tools from simple hangtags, Columbia gives their outerwear customers exciting added value.
Zara’s summer campaign gets it right with a spunky boho vibe. Editorials should capture the mood of the moment and inspire consumers with aspirational imagery.
Looking to Spring ’17 menswear shows, legwear is the latest category to incorporate agender styling in new ways.
With the 4th of July, summer Olympics and Presidential election approaching, patriotism is top of mind. Generate consumer excitement through the iconic and inspirational.
Collaborating with streetwear brands like Supreme and Ronnie Fieg, the outerwear industry is now attracting young urbanites.
As destination resort shows continue to inspire consumers, we wonder if a more affordable version of this novelty-driven mentality can be applied to other areas of the industry.
Mixing high fashion and activewear, new athleisure collabs from Ivy Park and Olivier Rousteing highlight the current need for chic sportswear.
Driven by consumers craving all things personalized, kitchy patches are popping up in footwear for a fun example of mix & match customization.
Gucci, Pucci & Marco Di Vincenzo are all on the same page when it comes to color stories for fall. Color is trending with bright pops as well as eye-catching combinations in rainbow palettes.
Following Gucci’s lead, bizarre mixes of novelty fabrics offer controlled chaos in fall collections while discordant materials are pieced together in perfect harmony for multi-color collisions.
Cities continue to drive the conversation around design and fashion, with transitional urban settings & their industrial aesthetic, appealing to a rebellious consumer.
Consumers embrace retro items and DIY culture in an experience-driven lifestyle shift. Folk inspirations infiltrate fashion, while Wes Anderson-inspired sentimentality becomes a new aesthetic norm.
Luxe fabrics and maximalist styling are back after a stretch of normcore domination. Velvets, antique brocades, and Asian prints are bringing museum quality styles back into the mainstream.
Youth-driven, an expressive movement of personalization takes hold while individuality is represented through transformative beauty and quirky style.
Modern architecture plays into fall collections as experimental designs lead the way. From structural creations to new silhouettes, the look is chic and sophisticated.
Lingerie is trending and layered looks give a masculine feel to this feminine story. Paired with T-shirts, button downs & dresses, this look translates from the runway to the street.
A growing convenience culture, consumers are opting to spend more time at home. Gourmet delivery services & on-demand entertainment makes staying in feel just like going out.
As the urban movement continues, a new kind of minimalism is taking shape in fashion, born of normcore but morphing into the agender look of chic convenience.
The combination of fashion, music and social media continues to resonate with young consumers as they look for inspiration & authenticity.
With street art providing ongoing inspiration, newer graphics are bold and color mixes are an adventuresome mix of brights and dark hues for Fall ’16.
With global influences more prevalent and accessible than ever, can retailers use it to generate greater consumer excitement?
Saks’ latest collab with cult show “Outlander” acts as a fresh example of novelty. How can retailers create consumer excitement through these new forms of engagement?
How can stores build on the gallery-meets-retail model to continue to inspire and surprise consumers with novelty?
How can generational marketing in the fashion industry make way for a new kind of age diversity?
As consumer look for unique experiences, how can retails adapt current models to best suit their target?
As industries continue to come together, how can retailers offer new experiences and novelty through collaborations and offerings?
As industries continue to converge, art and fashion are becoming further intertwined in both presentation and design.