DNGR*

Explore our inspirations from across the fashion, retail and creative spaces.

No longer just a Wimbledon tradition, all white is trending in active. From sporty prep to high-tech pieces, there’s plenty of inspirational takeaways this season.

Imaginative Marketing
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Recent marketing strategies are turning to glib and brassy humor to appeal to a new consumer. Is a bit of irreverent attitude just what brands need to spice up their offering?

 

A Virtual Dining Experience
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From virtual meals to augmented cocktails, technology is contributing to the latest culinary trends.

A Modern Southern Renaissance
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From Nashville to Austin, there’s a new movement sweeping the South. Steeped in history, influencers are transforming Southern staples into must-visit neighborhoods.

Nostalgia-Driven Cafés
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Nostalgia continues to be the catalysts for retro revivals, and entertainment-themed cafes are new consumer craze. What will be the next big revival?

The Rise of Art Festivals
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As the art world looks for new outlets, site-specific installations are the latest trend. From Desert X to Art Basel Miami, a new type of festival is appearing on the scene.

Modern Mysticism
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New age practices are back in vogue, as energy healing and holistic mindsets become wildly popular. From astrology to spirituality, modern escapism can be found everywhere.

A Communal Experience
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Must-see cities are being consumed by must-visit restaurants and food hall experiences. How can retailers embrace this new hunger for community?

The Era of Play
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The modern era is waking up to the power of fun, a much-needed antidote in the concurrent era of noise. How can brands tap into consumers’ inner child, and inspire smart new ways to have fun?

 

Artist Pop-Ups
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In a new SoHo pop-up, Louis Vuitton partnered with artists Jake and Dinos Chapman, incorporating a playful animal motif into their visual merchandising for an inspiring space.

Outdoor Fabrications
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With stretch down fabrications creating the latest buzz in outerwear, textile innovations continue to inspire both designer and consumer.

The Preppy Handbook
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The preppy handbook is being rewritten as designers offer a refresh of retro style, borrowing from active inspirations.

Pantone’s Greenery
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As fashion trends embrace an anything goes mentality, can there still be one key seasonal color influencing retail?

Appearing in Gucci’s runway collections for the past few seasons, creatures of the jungle have begun to emerge from other designers, from Givenchy and Kenzo to Lanvin.

Modern Retail
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As leading activewear brands unveil new store designs, retailers should consider how best to modernize, from interactive merchandising to personalization.

Silver Economy
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The silver economy is on the rise with leading It girls ranging from Vanessa Redgrave to Patti Smith, as luxury campaigns and festivals embrace the idea of aging gracefully.

London Retail
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A creative solution to declining print sales, Marie Claire’s London store Fabled brings the magazine to life with a gallery setting and digital stations throughout the space.

YouTube Creator Store
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YouTube’s new London store blends physical and digital as popular vloggers are given the chance to create and showcase their product.

Gen Z Influencers
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Young influencers continue to shake up the fashion industry. Digital natives, young entrepreneurs are the new ones for brands and retailers to watch.

Top Ideas for Juniors Spring ’17
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As we look ahead to spring, details from shoulder-baring to lace-up strapping continue while themes of femininity and boho gypsy inspire in new ways.

360 Experience
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This year’s US Open offered the complete experience. Looking to reach a new audience, events such as this offer the perfect platform for niche food stalls and custom merchandise.

Patriotic Activewear
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As brands look to connect, the activewear industry’s patriotic movement after the Summer Games is a successful example of leveraging the mood of the moment.

Copenhagen Street Style
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Always unconventional, street style from Copenhagen offers directional trends for the season to come as staple items are given a breath of fresh air.

Niketown’s Customization
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Nike continues to offer consumers the new and novel. With their latest custom T-shirt pop-up, the activewear leader continues to create buzz.

Going Beyond the Brand
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From opening cafes and hosting parties to offering fitness classes and outings, retailers are investing in local and inclusive events for a more powerful experience.

Integrating Fashion & Heritage
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Classic heritage brands continue to up the fashion quotient, resonating with both loyal and new consumers.

Online Pop-Up
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New pop-in concepts are making online shopping experiential. How can retailers continue to inspire consumers to shop online?

Virtual Retail
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As technology continues to quickly advance, brands should capitalize on consumers becoming more engaged in the digital lifestyle.  

 

Charged Outerwear
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As garments take on a new multipurpose role, is tech-enabled clothing the future of apparel?

From Tags To Tools
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Creating reusable tools from simple hangtags, Columbia gives their outerwear customers exciting added value.

 

Summer Editorial
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Zara’s summer campaign gets it right with a spunky boho vibe. Editorials should capture the mood of the moment and inspire consumers with aspirational imagery.

Blurred Lines
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Looking to Spring ’17 menswear shows, legwear is the latest category to incorporate agender styling in new ways.

With the 4th of July, summer Olympics and Presidential election approaching, patriotism is top of mind. Generate consumer excitement through the iconic and inspirational.

Outerwear Turns To Streetwear
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Collaborating with streetwear brands like Supreme and Ronnie Fieg, the outerwear industry is now attracting young urbanites.

The Resort Experience
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As destination resort shows continue to inspire consumers, we wonder if a more affordable version of this novelty-driven mentality can be applied to other areas of the industry.

Sporty Collabs
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Mixing high fashion and activewear, new athleisure collabs from Ivy Park and Olivier Rousteing highlight the current need for chic sportswear.

Sticking Around
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Driven by consumers craving all things personalized, kitchy patches are popping up in footwear for a fun example of mix & match customization.

Rainbow Reigns
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Gucci, Pucci & Marco Di Vincenzo are all on the same page when it comes to color stories for fall. Color is trending with bright pops as well as eye-catching combinations in rainbow palettes.

Controlled Chaos
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Following Gucci’s lead, bizarre mixes of novelty fabrics offer controlled chaos in fall collections while discordant materials are pieced together in perfect harmony for multi-color collisions.

Urban Inspires
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Cities continue to drive the conversation around design and fashion, with transitional urban settings & their industrial aesthetic, appealing to a  rebellious consumer.